Lotto Sport Surges Into Pickleball

Since the birth of its “Sport Italia” division in 1973, Lotto has made its mark on several sports and remains a staple name in the list of matured brand names, all the while offering an Italian flair. The brand’s persistence in providing quality sportswear has paid off for decades. Now they offer anything from tennis shoes to athletic shirts and pickleball shorts. Lotto Sport's diverse portfolio caters to a wide breadth of sports enthusiasts. Every milestone they’ve achieved since the 70s has been instrumental in creating the brand. In 1974, John Newcombe, a legendary tennis player who won 13 Grand Slam titles that decade, wore Lotto apparel. In 1984, Said Aouita wore Lotto shoes during the Olympics in L.A. In 1999, Italian goalkeeper Gianluigi Buffon assured victory for his team in the Coppa Italia, Supercoppa Italiana, and UEFA Cup while proudly displaying Lotto attire. Similar milestones continued well into the 2010s, the brand always having some sort of spotlight with a champion in a variety of sports. 

Lotto is a legacy brand with a deep history— but they’re not fixated on nostalgia and certainly don’t use it as a crutch to make sales. The brand delivers in the present with quality products. As one of their slogans says: “The past is history, the future is mystery, but the present is a gift. Eyes on us.” Taking advantage of the “now” can be seen easily with this brand. By choosing to make products for pickleball players during the sport’s recent surge, they’ve entered the thriving market with bold product lineups. Currently, Lotto men's pickleball shoes and apparel can be seen on professional player AJ Koller. 

A highlight, and arguably the most important part of Lotto’s brand, is its footwear. Since 1973, its focus has been on providing quality footwear. Their Sport Italia division was started in Montebelluna, Italy, in a footwear district. They started with tennis shoes, then followed with basketball, volleyball, track & field, and then lastly, soccer. From the beginning, they’ve known what it takes to make a great court shoe. Now those skills have translated into providing quality footwear for pickleball in its ever-rising popularity. Without a doubt, whether you’re looking for a shoe, shirt, or shorts, Lotto has you covered.

It’s no wonder that they’re the third most visible brand in virtually every sport, behind only Nike and adidas. Don’t forget that they’ve been making a wide variety of products with an amazing sense of urgency. At Fromuth Pickleball, our Lotto Sport category has nearly a hundred Lotto items available. The incredible volume and diversity Lotto offers in its lineup has made the brand a staple favorite of customers everywhere in a variety of different racquet sports. It doesn’t matter if you look at pickleball, tennis, or padel — Lotto has a strong, competitive presence in each of these sports, and they’re not pulling any punches. Their continuous desire to innovate and create the next best court shoe, tennis shirt, or pair of pickleball shorts will keep them relevant in the sports brand scene for years to come.